Digital Marketing Industry in 2016

Though digital marketing has proven its space in the marketing era very well, it has been intricate and volatile in the recent times. Digital marketing is a platform of paramount functionalities in the sophisticated areas of marketing. While dynamic approach to marketing was a challenge in the mid 2000s, digital…

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Guide on How to build an Website for your audience

Businesses around the globe have realized that the internet is lot more than a source of amusement. The internet is a window to an ocean of limitless opportunities. To make use of the potential of the internet, creating a good Website is a must. An appropriate website will help you…

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In this digital age you must know how to manage your company’s reputation, regardless of your industry. This is because if you have a good reputation then your clients can trust you. Also, a good reputation means that your customers are likely to accept higher prices for your services than…

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Landing pages are an important part of any digital marketing campaign. It is a great tool for turning website traffic to customers. Unlike the other pages in a website website, a landing page is a standalone webpage designed for the specific purpose of prompting an action from your visitors. A…

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If you are the owner of a start-up company, you might be thinking about everything for your company’s growth but SEO. And if you are one of those people, who have this notion that thinking about keyword phrases and back links is a sheer waste of time, then you must…

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For the last 10 years there has been a considerable increase in the popularity of the social media. People have been using social media platforms to create and share content for participating in social networking. In other words, social media offers a communication platform that allows people to converse, discuss,…

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Search engine optimization has evolved from being just “keywords” specific tool to the whole online marketing strategy. With the Google regularly changing its search engine rules, SEO too has adopted new and substantial methods to help increase the traffic. Websites are struggling to keep up with the Google and are…

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Are you wondering, despite of following all the rules of SEO, why your website is not in the first page of Google search results?  This article gives you an insight on the process that Google follows while ranking the websites. Google being the most important search engine in the world…

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Yes, there are some technical considerations when it comes to search engines. However, any reasonably well-built website will be accessible to Google. You don’t need an expert SEO company for that (at least not if the Web designer does their job right). As an aside, it is worth noting that…

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Most website owners perceive SEO as a dark art, shrouded in mystery. They have heard phrases like “gateway pages” and “keyword density”, or have been bamboozled by technobabble about the way websites should be built. All of this has left them feeling that SEO is the purview of experts. This…

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