For the last 10 years there has been a considerable increase in the popularity of the social media. People have been using social media platforms to create and share content for participating in social networking. In other words, social media offers a communication platform that allows people to converse, discuss, create community, and connect with the audience and build relationships based on common interests.
In recent years, social media has been extensively used for marketing and creating a strong customer base, which eventually helped in better website ranking in search engine results. In 2015 social media is going to play a huge role both in terms of marketing and search engine ranking.
What Prompted This Surge?
The internet is such a powerful tool and a free publishing platform. Everybody wants a piece of it and wants to be heard. Social media platforms like the Facebook, Twitter, Google plus, LinkedIn, YouTube, Pinterest and many others have given us a chance to interact with people around the world for free!
In the recent times, the social media platform has become an important tool for businesses to find customers and grow their brand. Whether you own a small or large business, you cannot ignore the fact that more than 80% of your customers are online. And, if you want to have the piece of online market share you need to have a very strong online presence.
Let’s have look at what the social media is capable of.
Find, Build And Engage Customers
The greatest value of social media lies in the fact that organizations can find, build and interact with their customer base all over the world – without moving physically. Your customers are online, especially tech-savvy youth. They make the large chunk of online customer base because they are the one who regularly engage with the brands online. Beyond the regular face-to-face interaction, social media platforms let you interact with customers more freely. Social media has made interaction between companies and customer so much easier.
Building Brand Loyalty
Your company’s online presence can create a customer base that is loyal to your company. Whenever there is a new post, you get likes and that is what counts the most because that’s a vital beginning. When people constantly like you on social platform such as the Facebook it means their expectations are met. Social media platform makes you create strong feelings for your brand that could range from likes to fierce brand loyalty.
Growth of Your Brand – The Ultimate Result
The last stop is the growth of your brand or company. After successfully building a strong customer base and brand loyalty you know your company has succeeded. With constant interaction and feedbacks you grow your businesses as well improve as you go along. The community engagement lets you know what your customer base expects from you and how you can improve.
So Why You Need Social Media Optimization
The online market is highly competitive and to survive you need to have a strong online presence with your website and social profiles. The internet is so full of contents that you need to have a game plan to rise above the clutter and interact with your customers effectively. For that you need SMO techniques to help the end users to find your website easily. Or in other words it brings the traffic back to your website. Moreover, Google considers a website’s social media popularity while ranking websites in search results.
Combining social media optimization (SMO) with the traditional SEO techniques will help you create an interactive content to make the potential customer more engaged with your brand. Social media is a great tool to spread the word and to generate an intense amount of interest in your brand. Using text, images, audio and video on various online platforms such as blogs, forums or websites SMO can help you display a strong marketing potential and send an active message to your client.