Keywords, the functionality of Search Engine Optimization (SEO) have been the most significant segment of search visibility online. Keywords are those terms which are brought to the content from vigorous research with respect to the target point. Here target point indicates to the search notion of a search engine. If you want to buy an old car, you would search, ‘old cars for sale’, and this is the keyword. If it matches the content published online, relevant content would show up in the search results.
You would be thinking, how is the rank of search results decided.
And that’s decided by the algorithm of the search engine in accordance with factors like the repetition of the keyword in the content, keyword accuracy or proximity and proper synchronization of the keyword in the content. These valuable objectives are the mainstream which brings us to the question, whether keywords need to be exact match or not.
Keywords do not need to be repeated verbatim throughout a piece of content. In titles in particular, it’s far more important to use keywords in the way it makes most sense. Write a stellar headline (somewhere around 4-9 words) that focuses on clearly explaining what that particular piece of content is about. Nothing is more of a buzz kill than reading a headline that’s awkwardly framed around one keyword phrase or, worse, one that forcibly repeats a keyword phrase. Keep in mind that this rule applies to both headlines and content on the page, too.
And in terms of the “ideal keyword density” for a given page, there is also no magic number. This myth is like a pesky little fly that keeps coming back no matter how many times you swat it. So for everyone who still clings to this one, there is no ideal number of times you should repeat a keyword on a given page.
You should, however, make sure your keyword(s) are included in your page title. After all, how else will people know what your page is about? The keyword (or a variation of it) should also be included in a headline on the page, ideally also within the URL, and at least once within the content. Again, the goal is to make your content clear and to meet the expectations of the searcher; that’s why they clicked through to your page, so don’t assault them with over-optimized content.
You should always remember that you can’t play tricks with the search engine which understands the logic behind your content. Naturally, you can’t simply plug a single keyword multiple number of times and expect a better rank of your content. As an example, ‘old cars for sale’ can also be declared as ‘buy old cars’, but which is more appropriate? Definitely being a user, you will always search the former and hence if your content is dedicated to the same keyword, it will rank higher and so are the objectives fulfilled.
Content which makes sense is indexed by search engines, not just the ones which contain keywords. If you are up with the content for your website, good luck! Keywords are not dreadful until and unless they are used with logic in the background.